Wednesday, July 30, 2014

Hershey Bar Wrappers Make Your Give-Away an Advertising Win.

Convention floors are full of businesses all trying to promote their products and services. Since large conventions often attract thousands of people, its a great way to introduce new people to your business, but each of those people are being inundated by other companies just as eager to make an impression. The competition to stand out at conferences, conventions and tradeshows has led companies to give things away and coined the popular convention term S.W.A.G. (Stuff We All Get.)
The customers you are targeting are just as keen to get freebies as you are to hand them out.  However, a lot of companies miss a great advertising opportunity by giving away S.W.A.G that is not appealing to their potential customers. Stickers or magnets with your company information are likely to be thrown away.  Business cards and buttons usually won't get picked up in the first place.  Pens are useful, but so common on a convention floor that they don't stand out.  
Candy is a big hit at a convention because people enjoy candy for themselves, and it is also something they can bring home to their children.  However, giving away a piece of candy does not guarantee that anyone will remember your business, unless of course you have custom hershey bar wrappers with your business information right on the chocolate.

Custom wrappers are a great way to get your information in the hands of your new customers. People are always amazed to see a custom Hershey bar wrapper.  It is the kind of S.W.A.G. that is likely to get shown around a little simply because of the novelty. You can create the design of the wrapper front and back so it perfectly represents your company.  You can make it bold, funny or informational, even experiment with different designs to see which is the most popular.

If you're ready to try a unique form of advertising that will be remembered by your customers contact us and find out how simple it is to customize your own Hershey bar wrappers.

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