Tuesday, April 8, 2014

Chocolate Ad Specialties Can Help Promote Older Americans Month Initiatives


Older Americans Month will be here before you know it. Just in case you are not familiar with the senior focused, national holiday, it takes place each May. This year’s theme is expected to focus on health and safety. So why not take time out to invest in chocolate ad specialties and use them to promote those two things?
At Sweet Wrappings, we can assist you with designing the ideal chocolate ad specialties, candy bar wrappers, banners and greeting cards for your Older Americans Month promotions. Each one can be custom designed to match each other and your promotion’s overall theme. So there is never any need to worry about congruity.
For this particular holiday, you may want to choose chocolate ad specialties that are shaped in the form of health items that seniors may be familiar with or ones that match your business model. Examples include eyeglasses, medicine bottles, hearing aids, stethoscopes and durable medical equipment. The chocolate could also be molded to feature a bit of text or your firm’s logo. 

If you don’t want to go with custom molded chocolate, promotional candy bar wrappers would make a great alternative. They could be designed without an identifying date. That way, you could order them in bulk and use the wrappers for many Older Americans Months to come.
As far as the chocolate greeting cards go, you could use them as invitations or post-event follow-up promotions. For example, let’s pretend that you decide to host a health fair or senior luncheon for Older Americans Month. You could use the contact information provided by each attendee to create a qualified prospect mailing list. Afterward, you could mail a chocolate greeting card to everyone on the list encouraging them to visit your business.
The indoor/outdoor banner wrappers, on the other hand, are superb when it comes to creating window and entrance displays. You can also string them across a trade show booth or pop-up tent at other people’s Older Americans Month events.
For more information about these and other chocolate ad specialties that would be ideal for Older Americans Month events, please contact us at (800) 449-3948.

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