Tuesday, February 25, 2014

Celebrate National Consumer Protection Week with Candy Wrappers


National Consumer Protection Week will be here before you know it. So we wanted to share a unique way to celebrate the consumer focused holiday. It all starts with an understanding of the 5 Cent Candy Bar Wars and personalized candy wrappers.
For those readers who’ve never heard of the 5 Cent Candy Bar Wars, allow us to elaborate. It was a unique, 1940s protest movement started by a Canadian teen. His name was Parker Williams. He kicked off the movement in response to what he felt was price gouging on the part of candy merchants operating in his hometown of Ladysmith. The movement, which urged consumers not to buy the merchants’ overinflated sweets, quickly caught on and spread throughout Canada. At the time, it even made the national news. The only thing that stopped it from being completely successful was adult Cold War politics.

Although the kids were not able to win the war, their bittersweet battle is a great example of how even the youngest of consumers can band together and make their strong opinions known. So why not celebrate that fact, and their age-old efforts, with personalized candy wrappers? The candy wrappers could be decorated with references to the war or the documentary film that was made about it in later years. If anything, mention of the 5 Cent Candy Bar Wars would at least spark a spirited conversation among chocolate bar recipients. If you don’t want to reference that historical moment, you could always decorate the candy wrappers with information about the National Consumer Protection Agency or some of the agency’s shopping tips instead. Many people may appreciate them.
Other decorative options that may work for this particular candy wrapper promotion are graphics of shoppers, cash registers, money and corporate logos. To learn more about which designs are available and how to create your own National Consumer Protection Week candy wrappers, please contact us.

No comments:

Post a Comment